Merch Design

    Nike Jordan Concept

    I created a redesign for the Air Jordans to maximise athlete performance. Human feet are naturally born with wide spread toes, but due to shoes we wear, the toes are pushed inwards. With the wide toe box, toes are able to spread while running and jumping which means increased stability and performance.

    There are spongey sides to promote bounciness for jumpers, breathable mesh for air circulation, laces and a flexible strap to secure the feet while also giving room, and most importantly the wide toe box for maximum space and toe room.

    This design in particular is based off the Marvel Villain-turned Hero, Loki. The shades of green represent his power, the white represents his heroism, and the black laces represents his evil past.

    Each Jordan is customisable, and can be edited to match the colours of any character, team and individual.

    Lakers
    Thor
    Spongebob Squarepants

    Lord of The Rings Gandalf Design

    A project by college, I created some designs that would be printed onto different types of clothing and items to demonstrate transferability.

    I struggled with text on the back of a hoodie/ t shirt, as people wear jackets over the top, then you cannot see the quote. So I moved the quote to the front of the clothing.

    Along with the Gandalf design, I also created another set of merchandise as part of a collection. This is of Gollum